15

Years of Experience

Built Around Business.

We help ambitious businesses build stronger financial foundations through expert guidance, better processes, and a clearer understanding of the numbers that drive growth.

ceo avatar

Mike jennings

ceo

About
About

Financial Expertise That Goes Beyond the Numbers.

Who We Are

Who We Are

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ceo big avatar

Mike Jennings

CEO

Alda is a financial partner for businesses that want greater clarity, stronger operations, and more confidence in every financial decision.

We bring strategic expertise and practical execution together helping teams improve how they plan, manage cash, control spending, report performance, and prepare for what comes next.

Our role isn’t simply to deliver reports or recommendations. We work alongside our clients to build financial operations that support the business today and continue to work as it grows.

Strategy & Execution

From high-level financial direction to everyday operational improvements.

Built Around You

Every engagement reflects your business, team, systems, and priorities.

Long-Term Thinking

We build financial foundations designed to support sustainable growth.

Built on Experience. Measured by Impact.

Big Numbers

Big Numbers

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12+

Years of Financial Expertise

250+

Businesses Supported

$2.4B+

Financial Operations Supported

92%

Long-term Client Retention

ALDA

8

Industries
Served

Sustainable growth

A few numbers behind the businesses, relationships, and financial decisions we help support every day.

A few numbers behind the businesses, relationships, and financial decisions we help support every day.

Better Finance Creates Better Businesses.

Our Mission

Our Mission

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Our mission is to give businesses the financial clarity and confidence they need to make better decisions, operate more efficiently, and build sustainable growth.

We believe finance should do more than explain what already happened. It should help businesses understand where they are, where they’re going, and what they need to do next.

Clarity to understand.

Control to act.

Confidence to grow.

ALDA

Finance should give leaders confidence, not more complexity. We built Alda to be the kind of financial partner we believe every ambitious business deserves experienced, practical, transparent, and committed for the long term.

Mike jennings

ceo

ceo conference

Expertise Is Personal.

Our Team

Our Team

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Mike Jennings

Founder & CEO

Rachel Morgan

Chief Financial Officer

Marcus Chen

Director of Financial Strategy

James Walker

Director of Advisory

We bring together experience across financial strategy, operations, forecasting, reporting, risk, and technology working as one team around our clients.

Ethan Brooks

Head of Financial Operations

Sophie Bennett

Head of Client Partnerships

office work

Working moment at the office

discussing of a project

Discussion of the client's project

Different by Design.

Why Teams Choose Us

Why Teams Choose Us

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Strategic financial expertise

Turn complex financial challenges into clear, actionable strategies. Make smarter decisions backed by deep expertise and a strong understanding of your business.

Process automation

Simplify repetitive financial processes and reduce time spent on manual work. Build more efficient workflows that help your finance team focus on higher-value tasks.

Transparent reporting

Get a clear and reliable view of your financial performance across the business. Turn complex data into meaningful insights your team can understand and act on.

Enterprise security

Keep sensitive financial information protected with secure processes and reliable controls. Maintain the level of security and oversight modern businesses require.

Fast implementation

Move from strategy to execution without unnecessary complexity or delays. Our structured approach helps you implement improvements quickly while keeping operations running smoothly.

Long-term partnership

Work with a financial partner who understands your business, goals, and evolving needs. We stay involved as you grow, helping you adapt and make confident decisions over time.

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02

03

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05

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Strategic financial expertise

Turn complex financial challenges into clear, actionable strategies. Make smarter decisions backed by deep expertise and a strong understanding of your business.

Process automation

Simplify repetitive financial processes and reduce time spent on manual work. Build more efficient workflows that help your finance team focus on higher-value tasks.

Transparent reporting

Get a clear and reliable view of your financial performance across the business. Turn complex data into meaningful insights your team can understand and act on.

Enterprise security

Keep sensitive financial information protected with secure processes and reliable controls. Maintain the level of security and oversight modern businesses require.

Fast implementation

Move from strategy to execution without unnecessary complexity or delays. Our structured approach helps you implement improvements quickly while keeping operations running smoothly.

Long-term partnership

Work with a financial partner who understands your business, goals, and evolving needs. We stay involved as you grow, helping you adapt and make confident decisions over time.

01

02

03

04

05

06

02

03

04

05

06

Strategic financial expertise

Turn complex financial challenges into clear, actionable strategies. Make smarter decisions backed by deep expertise and a strong understanding of your business.

Process automation

Simplify repetitive financial processes and reduce time spent on manual work. Build more efficient workflows that help your finance team focus on higher-value tasks.

Transparent reporting

Get a clear and reliable view of your financial performance across the business. Turn complex data into meaningful insights your team can understand and act on.

Enterprise security

Keep sensitive financial information protected with secure processes and reliable controls. Maintain the level of security and oversight modern businesses require.

Fast implementation

Move from strategy to execution without unnecessary complexity or delays. Our structured approach helps you implement improvements quickly while keeping operations running smoothly.

Long-term partnership

Work with a financial partner who understands your business, goals, and evolving needs. We stay involved as you grow, helping you adapt and make confident decisions over time.

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